February 2024

What's New in Outbase 2.0

We're thrilled to announce the launch of Outbase latest version, packed with enhancements designed to make your marketing campaigns more efficient, personalized, and powerful than ever before. Here's what you can look forward to:

Introducing the Outbase AI Assistant

New to Outbase? Meet your new best friend: the Outbase Assistant. This intuitive, AI-driven companion is here to simplify your campaign creation from start to finish. Here's how it works:

  • Get Started Easily: Just set up your account and organization, and opt-in for the Assistant's help.

  • Tailor-Made Campaigns: With a few simple selections about your target customers, our Assistant crafts a summary of your company and business specifics.

  • Automated Campaign Setup: The assistant effortlessly handles:

    • Creating your contact list

    • Crafting a messaging sequence

    • Configuring the campaign schedule

All you need to do is review the settings, connect your email, add your signature, and press "Activate"!

Search Filters: Enhancements and Fixes

We've fine-tuned the search filters for an even sharper targeting experience:

  • Expanded Departments and Seniority Filters: Now featuring CEO and Managing Director roles under the Executive/Board category for more precise targeting.

  • Streamlined Naming: "Audience Builder" is now "Search," and "Audiences" has been updated to "Lists" across the app, making navigation smoother.

Campaign Sequence & Messaging: Enhanced for You

We've given the Campaign Sequence & Messaging area a comprehensive upgrade to enhance your experience:

  • Simplified editing and publishing: Now you can easily edit and publish changes to your email templates directly from the sequence page, making it easier than ever to adjust your campaigns on the fly.

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