Creating your own rules is also quick and easy, just select:
a. Trigger: at what point do you want the rule to happen. This could be when the first email is sent, when a link is clicked, or a response is received (Positive, Deferred Interest, Referral, or Decline)
b. Action: what do you want to happen when this trigger is met. This could be to create or update a contact or a company, or to create a deal.
If you are creating a deal:
c. Pipeline: select the pipeline where you would like this deal to be created.
d. Deal Stage: select the deal stage you would like this put into.