Companies
An overview of all the companies included in your campaign activity.
The companies page gives you an overview of all the companies currently included in your campaigns.
You can search using the top search bar to find a specific prospect, or filter the data by campaigns, companies, or response types.
You can also see an at-a-glance overview of the activity on your account including:
Awaiting Engagement (Yellow) The number of companies that have been added to your campaign(s), but where no prospects from this company have been sent an initial email yet.
Engaged (Peach) The number of companies who have been added to a campaign, where at least one prospect from the company has received the initial email.
Opened (Pink) The number of companies where at least one email to a prospect from the company has been opened.
Clicked (Purple) The number of companies where at least one link in an email to a prospect from the company has been clicked.
Responded (Blue) The number of companies where at least one prospect from the company has responded to your campaign(s).
Leads (Green) The number of companies where at least one prospect from the company has responded as a lead to your campaign(s).
You can click on any of the buttons above to filter the data to just see these companies e.g. click the Leads button to view only the companies where you have received a lead for your campaign(s).
The default columns shown on this page are:
1. Company Name: The full name of the company.
2. Clean Company Name: This will show a "cleaned" version of the company name, to show a more informal version. For example, in the screenshot above the company Tesla, Inc. has been "cleaned" to Tesla.
Clean Company Name is available for Outbase data sourced through the Audience Builder and is intended to be used as a better variable in email templates to make the email sound more personalized. Clean Company Name is not a field Outbase supports with file-based audiences uploaded by CSV files, although you may have a similar field in your data that you can map.
3. Industry: The company's industry.
4. Size: The company's size - employee headcount.
5. # of prospects: The number of prospects from this company that have been sourced across your campaigns.
6. Engaged Prospects: The number of prospects from this company that have received at least the initial message from one of your campaigns.
7. Opens / Clicks / Responses / Leads: The number of prospects from this company that have opened at least one email / clicked at least one link in an email / responded to an email / responded as a lead to an email from your campaign(s).
8. Although these are the default columns displayed, you can use the choose column display button here to add or remove columns, allowing you to view the information you need when you need it!
From this page, you can click on the company name to go to the Company Activity Details, which gives an overview of the company, including more information about the prospects from here that you are contacting.
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