Default Variables

A quick review of the variables available as defaults through Outbase.

Variables available for use in Outbase fall into two separate categories:

  • Default variables: These variables are fields available for prospects sourced using Audience builder. Although not all prospects may have the data for every field, most should. Some will also be available for file-based audiences, if this data was mapped when importing.

  • Custom variables: These variables are only available for prospects from file-based audiences where custom fields have been mapped, allowing you to use these fields in your templates.

In this section, we will review the Default variables, use the Contents list to the right to skip to any variables you would like to understand better.

The examples below will be based on the following scenario:

James Smith, Customer Success Manager at Example Design Company, who is based in Sweden is reaching out to the following prospect:

Jane Jones, who lives in Belgium, and is CEO at Example Marketing Ltd. (www.eg-marketing.com), a Marketing and Advertising business with 11-50 employees located in France.

The email is sent on Monday 17th January 2022 at 10am.

Prospect Variables

Variables that relate directly to the prospect's information.

{{FIRST_NAME}}

Displays the first name of the prospect.

Hi {{FIRST_NAME}}, Hope you're having a great day…

Displays in the email as:

Hi Jane, Hope you're having a great day…

{{LAST_NAME}}

Displays the last name of the prospect.

We could put {{LAST_NAME}} right up there with Musk, Gates, Bezos…

Displays in the email as:

We could put Jones right up there with Musk, Gates, Bezos…

{{FULL_NAME}}

Displays the full name of the prospect.

With all that talent, I’m sure it won’t be long before we see {{FULL_NAME}} in bright lights…

Displays in the email as:

With all that talent, I’m sure it won’t be long before we see Jane Jones in bright lights…

{{JOB_TITLE}}

Displays the job title of the prospect.

As {{JOB_TITLE}}, I thought you'd be interested in finding out more about…

Displays in the email as:

As CEO, I thought you'd be interested in finding out more about…

{{PROSPECT_COUNTRY}}

Displays the country of the prospect.

We're working with others in {{PROSPECT_COUNTRY}}, just like you, to…

Displays in the email as:

We're working with others in Belgium, just like you, to…

Company Variables

Variables that relate directly to the prospect's company.

{{COMPANY}}

Displays the prospect's company name.

We’ve helped others similar to {{COMPANY}} see results in record time…

Displays in the email as:

We’ve helped others similar to Example Marketing Ltd. see results in record time…

{{COMPANY_CLEAN}}

Displays an informalized version of the prospect's company name (where appropriate) removing abbreviations like ltd, llc, corp etc.

We’ve helped others similar to {{COMPANY_CLEAN}} see results in record time…

Displays in the email as:

We’ve helped others similar to Example Marketing see results in record time…

Notice the difference between the {{COMPANY}} variable and this one.

Only available for use with contacts sourced through the Outbase Audience builder. With file-based audiences, Outbase will not "clean" the company name field.

{{COMPANY_COUNTRY}}

Displays the country the prospect's company is located in.

We’ve worked with other companies based in {{COMPANY_COUNTRY}}, so we know how things are done.

Displays in the email as:

We’ve worked with other companies based in France, so we know how things are done.

This might be different to the prospect's location as it is the location of the company.

Company locations are normally listed as where the company was founded and/or where their main offices are.

For example, a company like Google will have employees all over the world, so you may be contacting a prospect in Greece, but as Google is listed as located in US, this is what would be displayed using this variable.

{{COMPANY_INDUSTRY}}

Displays the industry the prospect's company is listed as.

We’ve worked with others in the {{COMPANY_INDUSTRY}} space to…

Displays in the email as:

We’ve worked with others in the Marketing and Advertising space to…

{{COMPANY_INDUSTRY_CLEAN}}

Displays an informalized version of the industry the prospect's company is listed as.

Want to know what these will display as? See Industry Informalizations for full details.

We’ve worked with others in the {{COMPANY_INDUSTRY_CLEAN}} space to…

Displays in the email as:

We’ve worked with others in the media space to…

Notice the difference between the {{COMPANY_INDUSTRY}} variable and this one.

Only available for use with contacts sourced through the Outbase Audience builder. With file-based audiences, Outbase will not "clean" the company industry field.

{{COMPANY_SIZE}}

Displays the size the prospect's company is listed as.

We’ve worked with other companies with {{COMPANY_SIZE}} employees to…

Displays in the email as:

We’ve worked with other companies with 11-50 employees to…

{{COMPANY_SIZE_CLEAN}}

Displays an informalized version of the size the prospect's company is listed as.

Want to know what these will display as? See Company Size Informalizations for full details.

We’ve worked with other {{COMPANY_SIZE_CLEAN}} companies to…

Displays in the email as:

We’ve worked with other smaller companies to…

Notice the difference between the {{COMPANY_SIZE}} variable and this one.

Only available for use with contacts sourced through the Outbase Audience builder. With file-based audiences, Outbase will not "clean" the company industry field.

{{WEBSITE}}

Displays the website of the prospects company.

I was having a look at {{WEBSITE}} and I think we’d be a perfect fit.

Displays in the email as:

I was having a look at eg-marketing.com and I think we’d be a perfect fit.

Intro Time Variables

Variables that are most commonly used in template introductions.

{{WEEKDAY_FULL}}

Displays the weekday the email is sent on, in full.

Hope you’re having a great {{WEEKDAY_FULL}}!

Displays in the email as:

Hope you’re having a great Monday!

{{WEEKDAY_SHORT}}

Displays the weekday the email is sent on, in short form (first three letters).

Hope you’re having a great {{WEEKDAY_FULL}}!

Displays in the email as:

Hope you’re having a great Mon!

Notice the difference between the {{WEEKDAY_FULL}} variable and this one.

{{MORNING_OR_AFTERNOON_GREETING}}

Displays the morning or afternoon depending on the time the email is sent on, with a capital first letter.

{{MORNING_OR_AFTERNOON_GREETING}}, hope your day is going well so far…

Displays in the email as:

Morning, hope your day is going well so far…

{{MORNING_OR_AFTERNOON_BODY}}

Displays the morning or afternoon depending on the time the email is sent on, with a lowercase first letter.

Hope you’re having a lovely {{MORNING_OR_AFTERNOON_BODY}} and can…

Displays in the email as:

Hope you’re having a lovely morning and can…

Notice the difference between the {{MORNING_OR_AFTERNOON_GREETING}} variable and this one.

{{REMAINING_DAYS_WEEKEND}}

Displays the remaining days until the weekend.

With only {{REMAINING_DAYS_WEEKEND}} until the weekend, I’m sure…

Displays in the email as:

With only four more days until the weekend, I’m sure…

Closing Time Variables

Variables that are most commonly used in a template's closing paragraph.

{{MONTH_FULL}}

Displays the month the email is sent on, in full.

Let’s book a call, because before you know it {{MONTH_FULL}} will be over…

Displays in the email as:

Let’s book a call, because before you know it January will be over…

{{MONTH_SHORT}}

Displays the month the email is sent on, in short form (first three letters).

With {{MONTH_SHORT}} already flying by, let’s get a call booked…

Displays in the email as:

With Jan already flying by, let’s get a call booked…

Notice the difference between the {{MONTH_FULL}} variable and this one.

{{THIS_OR_NEXT}}

Displays “this” if sent on Monday-Tuesday or displays “next” if sent on Wednesday-Friday.

Let’s catch up {{THIS_OR_NEXT}} week…

Displays in the email as:

Let’s catch up this week…

{{LATERTHIS_OR_EARLYNEXT}}

Displays “later this” if sent on Monday-Tuesday or displays “early next” if sent on Wednesday-Friday.

Does a call {{LATERTHIS_OR_EARLYNEXT}} week work for you?

Displays in the email as:

Does a call later this week work for you?

Notice the difference between the {{THIS_OR_NEXT}} variable and this one.

{{WEEKDAY_PLUS_1_FULL}}

{{WEEKDAY_PLUS_2_FULL}}

{{WEEKDAY_PLUS_3_FULL}}

{{WEEKDAY_PLUS_4_FULL}}

Displays the weekday 1/2/3/4 day(s) after the day the email was sent on, in full.

How does a call {{WEEKDAY_PLUS_2_FULL}} or {{WEEKDAY_PLUS_3_FULL}} work for you?

Displays in the email as:

How does a call Wednesday or Thursday work for you?

This will only use Monday-Friday, so if you send an email asking for a call {{WEEKDAY_PLUS_3_FULL}} on a Thursday, this will display Tuesday.

{{WEEKDAY_PLUS_1_INFORMAL}}

{{WEEKDAY_PLUS_2_INFORMAL}}

{{WEEKDAY_PLUS_3_INFORMAL}}

{{WEEKDAY_PLUS_4_INFORMAL}}

Displays the weekday 1/2/3/4 day(s) after the day the email was sent on, in short form (first three letters).

How does a call {{WEEKDAY_PLUS_2_INFORMAL}} or {{WEEKDAY_PLUS_3_INFORMAL}} work for you?

Displays in the email as:

How does a call Wed or Thu work for you?

This will only use Monday-Friday, so if you send an email asking for a call {{WEEKDAY_PLUS_3_FULL}} on a Thursday, this will display Tue.

Notice the difference between the {{WEEKDAY_PLUS_1/2/3/4_FULL}} variables and these ones.

Chaser Variables

Variables that are designed for use in follow-up emails.

Once the initial email has been sent, the first follow up to Jane could use the below variables and the examples shown reflect the follow-up being sent after the initial email that was delivered on Monday 17th January 2022 at 10am.

{{LAST_EMAIL_SENT_WEEKDAY}}

Displays the weekday the last email was sent on, in full.

I dropped you a message last {{LAST_EMAIL_SENT_WEEKDAY}} to see if you had time for a coffee and a chat…

Displays in the email as:

I dropped you a message last Monday to see if you had time for a coffee and a chat…

{{LAST_EMAIL_SENT_MORNING_OR_AFTERNOON_BODY}}

Displays the weekday the last email was sent on, in full, and whether it was sent in the morning or afternoon.

I dropped you a message last {{LAST_EMAIL_SENT_MORNING_OR_AFTERNOON_BODY}} to see if you had time for a coffee and a chat…

Displays in the email as:

I dropped you a message last Monday morning to see if you had time for a coffee and a chat…

Notice the difference between the {{LAST_EMAIL_SENT_WEEKDAY}} variable and this one.

Sender Variables

Variables that relate directly to the sender's information. This is useful if your campaigns are coming from multiple sales agents, you can make sure the email is signed off with the correct details.

Details shown for sender variables are taken from two separate places.

First name, last name, and full name are taken from the information given in email account settings:

Job title and location are taken from the General Info settings for the User the email account is assigned to:

{{SENDER_FIRST_NAME}}

Displays the first name of the sales agent the email is being sent on behalf of.

Want to talk? Reach out on the number below and ask for {{SENDER_FIRST_NAME}}...

Displays in the email as:

Want to talk? Reach out on the number below and ask for James...

{{SENDER_LAST_NAME}}

Displays the last name of the sales agent the email is being sent on behalf of.

We can help put you up there with Musk, Gates, Bezos... But it starts with a call with {{SENDER_LAST_NAME}} (which doesn't have quite the same ring to it!).

Displays in the email as:

We can help put you up there with Musk, Gates, Bezos... But it starts with a call with Smith (which doesn't have quite the same ring to it!).

{{SENDER_FULL_NAME}}

Displays the full name of the sales agent the email is being sent on behalf of.

Best regards, {{SENDER_FULL_NAME}}

Displays in the email as:

Best regards, James Smith

{{SENDER_JOB_TITLE}}

Displays the job title of the sales agent the email is being sent on behalf of.

As a {{SENDER_JOB_TITLE}}, I know the struggles that are faced by…

Displays in the email as:

As a Customer Success Manager, I know the struggles that are faced by…

{{SENDER_LOCATION}}

Displays the location of the sales agent the email is being sent on behalf of.

And with offices in {{SENDER_LOCATION}}, we’re never too far away!

Displays in the email as:

And with offices in Sweden, we’re never too far away!

Industry Informalizations

Industry{{COMPANY_INDUSTRY_CLEAN}}

Accounting

finance

Airlines/Aviation

aviation

Alternative Dispute Resolution

dispute resolution

Alternative Medicine

health

Animation

entertainment

Apparel & Fashion

fashion

Architecture & Planning

architecture

Arts and Crafts

arts

Automotive

car

Aviation & Aerospace

aviation

Banking

finance

Biotechnology

biotechnology

Broadcast Media

media

Building Materials

construction

Business Supplies and Equipment

equipment

Capital Markets

capital markets

Chemicals

chemicals

Civic & Social Organization

civic

Civil Engineering

civil engineering

Commercial Real Estate

real estate

Computer & Network Security

tech

Computer Games

tech

Computer Hardware

tech

Computer Networking

tech

Computer Software

tech

Construction

construction

Consumer Electronics

consumer electronics

Consumer Goods

consumer goods

Consumer Services

consumer services

Cosmetics

beauty

Dairy

food

Defense & Space

defense

Design

design

Education Management

education

E-Learning

education

Electrical/Electronic Manufacturing

electronic manufacturing

Entertainment

entertainment

Environmental Services

environmental

Events Services

events

Executive Office

EO

Facilities Services

facilities

Farming

farming

Financial Services

finance

Fine Art

arts

Fishery

recreation

Food & Beverages

F&B

Food Production

food

Fund-Raising

fund-raising

Furniture

furniture

Gambling & Casinos

gambling

Glass, Ceramics & Concrete

ceramics & concrete

Government Administration

government

Government Relations

government

Graphic Design

graphic design

Health, Wellness and Fitness

wellness

Higher Education

education

Hospital & Health Care

health

Hospitality

hospitality

Human Resources

HR

Import and Export

import and export

Individual & Family Services

family services

Industrial Automation

automation

Information Services

tech

Information Technology & Services

tech

Information Technology and Services

tech

Insurance

insurance

International Affairs

international affairs

International Trade and Development

international trade

Internet

tech

Investment Banking

finance

Investment Management

investment management

Judiciary

legal

Law Enforcement

legal

Law Practice

legal

Legal Services

legal

Legislative Office

legal

Leisure, Travel & Tourism

travel

Libraries

education

Logistics & Supply Chain

logistics

Logistics and Supply Chain

logistics

Luxury Goods & Jewelry

luxury goods

Machinery

machinery

Management Consulting

consulting

Maritime

maritime

Market Research

market research

Marketing and Advertising

media

Mechanical or Industrial Engineering

mechanical engineering

Media Production

media

Medical Devices

health

Medical Practice

health

Mental Health Care

health

Military

military

Mining & Metals

mining

Motion Pictures and Film

movie

Museums and Institutions

museums and institutions

Music

music

Nanotechnology

nanotechnology

Newspapers

media

Nonprofit Organization Management

nonprofit

Oil & Energy

energy

Online Media

media

Outsourcing/Offshoring

outsourcing

Package/Freight Delivery

deliveries

Packaging and Containers

packaging

Paper & Forest Products

paper

Performing Arts

arts

Pharmaceuticals

pharmaceuticals

Philanthropy

philanthropy

Photography

photography

Plastics

plastics

Political Organization

political

Primary/Secondary Education

education

Printing

printing

Professional Training & Coaching

coaching

Program Development

program development

Public Policy

public policy

Public Relations and Communications

PR

Public Safety

public safety

Publishing

media

Railroad Manufacture

railways

Ranching

ranching

Real Estate

real estate

Recreational Facilities and Services

recreational

Religious Institutions

religious institutions

Renewables & Environment

environment

Research

research

Restaurants

food

Retail

retail

Security and Investigations

security

Semiconductors

semiconductors

Shipbuilding

shipbuilding

Sporting Goods

sports

Sports

sports

Staffing & Recruiting

recruiting

Staffing and Recruiting

recruiting

Supermarkets

supermarkets

Telecommunications

telecommunications

Textiles

textiles

Think Tanks

think tanks

Tobacco

tobacco

Translation and Localization

translation

Transportation/Trucking/Railroad

transportation

Utilities

utilities

Venture Capital & Private Equity

private equity

Veterinary

veterinary

Warehousing

storage

Wholesale

wholesale

Wine and Spirits

beverage

Wireless

wireless

Writing and Editing

writing

Company Size Informalizations

Company Size{{COMPANY_SIZE_CLEAN}}

Self-employed

self-employed

1-10 employees

smaller

11-50 employees

smaller

51-200 employees

small to mid-sized

201-500 employees

mid-sized

501-1,000 employees

mid-sized

1,001-5,000 employees

large

5,001-10,000 employees

large

10,000+ employees

enterprise

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