April 2024
Last updated
Last updated
We are excited to unveil a major enhancement to our platform, that empowers users to leverage the insights gained from initial prospecting campaigns to reengage prospects in new campaigns, with customized communication strategies.
Whether through varied initial emails, fresh conversational starts, or special offers, this feature is designed to make your marketing efforts more personalized and effective, thus increasing your chances of converting prospects into clients.
It's important to note that prospects who have replied to a specific campaign email are no longer eligible to be moved to another campaign. This ensures that only the most relevant and unengaged prospects are targeted for re-engagement.
Tip: Before starting to move prospects, make sure the campaign intended for re-engagement has been created.
Navigate to your desired campaign: Begin by selecting the campaign from which you wish to re-engage prospects.
Access the ‘Prospects’ tab: Click on the "Prospects" tab, found within the Campaign Details, to view the list of prospects associated with that campaign.
Filter Prospects: Identify the prospects you aim to re-engage based on criteria such as link clicks, email opens, or lack of replies.
Select Prospects: Refine your selection by using multiple selections to specify exactly which prospects to re-engage.
Initiate Move: Click the 'Move' button, accessible only in the prospects view of the specific campaign, to start the transfer process.
Choose Campaign: Select where you wish to move the selected prospects.
Confirm Transfer: Finalize the process by confirming the transfer.
This update introduces a new term in our reporting: Engagement, and explains how it has affected other key metrics used across the system related to campaign performance.
For instance, if a prospect was communicated through two different campaigns, the system will show two total engagements for that prospect.
Engagement: Total count of first-time emails you've sent, to new prospects and those you're reconnecting with.
Emails Delivered
The total count of emails, including initial and follow-up messages, that have been successfully delivered to your prospects across all campaigns.
Total Open Rate
Calculates the number of opens by prospects against the number of emails delivered, offering insights into the general interest level across campaigns.
Unique Open Rate
Measures the number of opens by prospects, in relation to their total engagements with first-time emails, across campaigns.
Total Click Rate
Total number of clicks by prospects, on links within emails delivered across all campaigns, providing a comprehensive view of overall engagement.
Unique Click Rate
Compares the number of unique clicks by prospects against their total engagements across campaigns.
Response and Lead Rates
Percentage of engagements that have resulted in a reply to your email(s), including leads and declines.
The overall views for prospects and companies have been updated to show the latest status and activity of a specific prospect in their current campaign.
Within a specific campaign, the prospects tab shows all prospect actions related to that campaign. A moved prospect will be grayed out in the original campaign but will still reflect any actions attributed to the emails of that campaign.
This update marks a significant enhancement in how users can strategize and execute their marketing campaigns, offering unprecedented flexibility in prospect engagement. By enabling the strategic re-engagement of prospects with tailored communication strategies, our platform empowers users to optimize their marketing efforts and achieve superior engagement and conversion results.
As always, we're here to support your success and welcome any feedback on these new features. Dive in, explore the possibilities, and elevate your marketing campaigns to new heights!