Email Content (images, links, files, signatures)

Bots continuously scan servers and email inboxes. These bots were created and programmed to recognize patterns and make connections.

By analysing vast amounts of data, bots can determine if an email is spam or trustworthy. These bots analyse a wide range of factors including the email content and its images, links, files, and signatures added.

Images & Files

Using images in your emails can raise the chances of your email ending in the spam folder. This is because spammers often hide malicious text under images. So, when it comes to sending emails which you wish to deliver to the prospects’ inboxes, it is better to avoid using any images in the template.

The same goes for any attachments which you wish to include. Better save them for after you’ve secured a call with your prospect.

It’s recommended that you remove any links that you have inside your email to avoid being marked by the Spam filters.


Make sure to avoid unnecessary links and images from your signature as well. This part of your content can also cause your email to be triggered as Spam.

Leave only the necessary links in your signature, like your privacy policy and an Unsubscribe link for the people you are contacting.


When it comes to the content itself, make sure that you are not using any words that might sound as spammy or phishy. This includes words like free, click here, earn money, cash etc.

Also, don’t apply any unusual formatting to your templates, like bolding, using caps, or adding colour and larger font size. This is recommended because when Spam filters are scanning your content, they are looking for formatted text.

To prevent deliverability concerns, you can (and should) adhere to these recommendations for proper email practices.

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