Industries

A brief overview of the industries available through Outbase and what to expect in these.

Below you'll find a list of all the industries available in Audience Builder, along with a classification, which breaks the industries down into 15 categories, as well as an example of a company you would find in this industry, to support your audience creation.

This list is only a guide and some companies may list themselves in industries you wouldn't expect, such as UPS and Royal Mail (UK), which are listed in Logistics and Supply Chain, rather than in Transportation/Trucking/Railroad industry, where Fed Ex Services are listed.

Some industries have quite a wide scope, such as Internet, which contains Google, Amazon, YouTube, PayPaym Facebook, and Uber, to name a few. If there are specific companies across a wide variety of industries you would like to target, consider using keywords to keep your search focused.

Industry	Classification	Example
Dairy	Agriculture	Muller
Farming	Agriculture	Monsanto
Fishery	Agriculture	Trident Seafoods
Ranching	Agriculture	King Ranch
Architecture & Planning	Construction	KPF
Building Materials	Construction	Wolseley UK
Civil Engineering	Construction	Jacobs
Commercial Real Estate	Construction	Colliers
Construction	Construction	Kier Group
Real Estate	Construction	CBRE Group
Education Management	Education	Pearson
E-Learning	Education	Skillsoft
Higher Education	Education	Harvard University
Primary/Secondary Education	Education	Fairfax County Public Schools
Research	Education	PRA
Accounting	Finance	PwC
Banking	Finance	Bank of America
Capital Markets	Finance	CIBC
Financial Services	Finance	Citi
Insurance	Finance	Metlife
International Trade and Development	Finance	World Bank
Investment Banking	Finance	Deutse Bank
Investment Management	Finance	Wellington Management
Venture Capital & Private Equity	Finance	Hyde Group
Apparel & Fashion	Goods	Ralph Lauren
Consumer Goods	Goods	Procter and Gamble
Cosmetics	Goods	Avon
Import and Export	Goods	International Trade Administration
Luxury Goods & Jewelry	Goods	Tifffany
Retail	Goods	Walmart
Sporting Goods	Goods	Nike
Supermarkets	Goods	Whole Foods
Tobacco	Goods	British American Tobacco
Wholesale	Goods	Ferguson Enterprises
Business Supplies and Equipment	Goods & Manufacturing	Staples
Consumer Electronics	Goods & Manufacturing	Apple
Furniture	Goods & Manufacturing	Herman Miller
Wine and Spirits	Goods & Manufacturing	Diageo
Government Administration	Government	US Department of Veterans
Government Relations	Government	Education and Skills Funding Agency
Judiciary	Government	United States Courts
Law Enforcement	Government	FBI
Legislative Office	Government	USA Senate
Military	Government	US Army
Political Organization	Government	House of Commons
Public Policy	Government	HM Treasury
Public Safety	Government	Lloyds Register
Alternative Medicine	Health	CTFO
Biotechnology	Health	Biogen
Health, Wellness and Fitness	Health	Herbalife
Hospital & Health Care	Health	Johnson & Johnson
Medical Devices	Health	Baxter
Medical Practice	Health	Sheridan Healthcare
Mental Health Care	Health	NHS Human Services
Pharmaceuticals	Health	Phizer
Veterinary	Health	National Veterinary Associates
Alternative Dispute Resolution	Legal	American Aribitration Association
Law Practice	Legal	Allen and Overy
Legal Services	Legal	American Bar Association
Automotive	Manufacturing	Ford
Aviation & Aerospace	Manufacturing	Boeing
Chemicals	Manufacturing	The Dow Chemical Company
Electrical/Electronic Manufacturing	Manufacturing	Panasonic
Food Production	Manufacturing	Mondelez
Glass, Ceramics & Concrete	Manufacturing	Guardian Industries
Industrial Automation	Manufacturing	Rockwell Automation
Machinery	Manufacturing	Lincoln Electric
Mechanical or Industrial Engineering	Manufacturing	Emerson
Mining & Metals	Manufacturing	US Steel Corporation
Nanotechnology	Manufacturing	FEI Company
Oil & Energy	Manufacturing	Chevron
Packaging and Containers	Manufacturing	Avvery Denison
Paper & Forest Products	Manufacturing	Domtar
Plastics	Manufacturing	Poly One
Railroad Manufacture	Manufacturing	Amsted Rail
Renewables & Environment	Manufacturing	Solar City
Shipbuilding	Manufacturing	Brusnwick Boat Group
Textiles	Manufacturing	Shaw Industries
Utilities	Manufacturing	EDF
Animation	Media	Walt Disney
Arts and Crafts	Media	British Society of Painters
Broadcast Media	Media	iHeart Media
Computer Games	Media	Rockstar Games
Design	Media	Atkins
Entertainment	Media	Universal
Fine Art	Media	Colart
Graphic Design	Media	Base Design
Marketing and Advertising	Media	Starcom
Media Production	Media	The Washington Post
Motion Pictures and Film	Media	Pixar
Newspapers	Media	The New York Times
Online Media	Media	Dow Jones
Performing Arts	Media	Royal Opera House
Photography	Media	Getty Images
Printing	Media	FedEx Office
Public Relations and Communications	Media	Brunswick Group
Publishing	Media	National Geographic
Writing and Editing	Media	Dow Jones
Fund-Raising	Non-Profit	World Vision USA
International Affairs	Non-Profit	United Nations
Nonprofit Organization Management	Non-Profit	Unicef
Philanthropy	Non-Profit	Bill and Melinda Gates Foundation
Think Tanks	Non-Profit	Lifeboat Foundation
Gambling & Casinos	Recreation	Ceasars Enterntainment Corporation
Hospitality	Recreation	Marriot
Leisure, Travel & Tourism	Recreation	Hertz
Libraries	Recreation	The British Library
Museums and Institutions	Recreation	Natural History Museum
Music	Recreation	Warner Music Group
Recreational Facilities and Services	Recreation	Park City
Restaurants	Recreation	McDonalds
Sports	Recreation	NFL
Civic & Social Organization	Services	British Red Cross
Consumer Services	Services	Otis Elevators
Environmental Services	Services	Waste Management
Events Services	Services	Excel London
Executive Office	Services	Fujifilm (entire group)
Facilities Services	Services	Cintas
Food & Beverages	Services	Pepsi
Human Resources	Services	HR Certification Insitute
Individual & Family Services	Services	United Response
Information Services	Services	Nielsen
Management Consulting	Services	Delloite
Market Research	Services	Kantar
Outsourcing/Offshoring	Services	Capita
Professional Training & Coaching	Services	Disney Institute
Program Development	Services	Child Fund International
Religious Institutions	Services	The Church of Jesus Christ
Security and Investigations	Services	G4S
Staffing and Recruiting	Services	Kelly Services
Translation and Localization	Services	Lionbridge
Computer & Network Security	Tech	McAfee
Computer Hardware	Tech	Western Digital
Computer Networking	Tech	Cisco
Computer Software	Tech	Microsoft
Defense & Space	Tech	United States Airforce
Information Technology and Services	Tech	IBM
Internet	Tech	Google
Semiconductors	Tech	Intel Corporation
Telecommunications	Tech	Virgin Media
Wireless	Tech	U.S Cellular
Airlines/Aviation	Transport	American Airlines
Logistics and Supply Chain	Transport	UPS
Maritime	Transport	Associated British Ports
Package/Freight Delivery	Transport	FedEx
Transportation/Trucking/Railroad	Transport	Union Pacific Railroad
Warehousing	Transport	ort Logistics Group