Industries
A brief overview of the industries available through Outbase and what to expect in these.
Below you'll find a list of all the industries available in Audience Builder, along with a classification, which breaks the industries down into 15 categories, as well as an example of a company you would find in this industry, to support your audience creation.
This list is only a guide and some companies may list themselves in industries you wouldn't expect, such as UPS and Royal Mail (UK), which are listed in Logistics and Supply Chain, rather than in Transportation/Trucking/Railroad industry, where Fed Ex Services are listed.
Some industries have quite a wide scope, such as Internet, which contains Google, Amazon, YouTube, PayPaym Facebook, and Uber, to name a few. If there are specific companies across a wide variety of industries you would like to target, consider using keywords to keep your search focused.
Industry | Classification | Example |
---|---|---|
Dairy | Agriculture | Muller |
Farming | Agriculture | Monsanto |
Fishery | Agriculture | Trident Seafoods |
Ranching | Agriculture | King Ranch |
Architecture & Planning | Construction | KPF |
Building Materials | Construction | Wolseley UK |
Civil Engineering | Construction | Jacobs |
Commercial Real Estate | Construction | Colliers |
Construction | Construction | Kier Group |
Real Estate | Construction | CBRE Group |
Education Management | Education | Pearson |
E-Learning | Education | Skillsoft |
Higher Education | Education | Harvard University |
Primary/Secondary Education | Education | Fairfax County Public Schools |
Research | Education | PRA |
Accounting | Finance | PwC |
Banking | Finance | Bank of America |
Capital Markets | Finance | CIBC |
Financial Services | Finance | Citi |
Insurance | Finance | Metlife |
International Trade and Development | Finance | World Bank |
Investment Banking | Finance | Deutse Bank |
Investment Management | Finance | Wellington Management |
Venture Capital & Private Equity | Finance | Hyde Group |
Apparel & Fashion | Goods | Ralph Lauren |
Consumer Goods | Goods | Procter and Gamble |
Cosmetics | Goods | Avon |
Import and Export | Goods | International Trade Administration |
Luxury Goods & Jewelry | Goods | Tifffany |
Retail | Goods | Walmart |
Sporting Goods | Goods | Nike |
Supermarkets | Goods | Whole Foods |
Tobacco | Goods | British American Tobacco |
Wholesale | Goods | Ferguson Enterprises |
Business Supplies and Equipment | Goods & Manufacturing | Staples |
Consumer Electronics | Goods & Manufacturing | Apple |
Furniture | Goods & Manufacturing | Herman Miller |
Wine and Spirits | Goods & Manufacturing | Diageo |
Government Administration | Government | US Department of Veterans |
Government Relations | Government | Education and Skills Funding Agency |
Judiciary | Government | United States Courts |
Law Enforcement | Government | FBI |
Legislative Office | Government | USA Senate |
Military | Government | US Army |
Political Organization | Government | House of Commons |
Public Policy | Government | HM Treasury |
Public Safety | Government | Lloyds Register |
Alternative Medicine | Health | CTFO |
Biotechnology | Health | Biogen |
Health, Wellness and Fitness | Health | Herbalife |
Hospital & Health Care | Health | Johnson & Johnson |
Medical Devices | Health | Baxter |
Medical Practice | Health | Sheridan Healthcare |
Mental Health Care | Health | NHS Human Services |
Pharmaceuticals | Health | Phizer |
Veterinary | Health | National Veterinary Associates |
Alternative Dispute Resolution | Legal | American Aribitration Association |
Law Practice | Legal | Allen and Overy |
Legal Services | Legal | American Bar Association |
Automotive | Manufacturing | Ford |
Aviation & Aerospace | Manufacturing | Boeing |
Chemicals | Manufacturing | The Dow Chemical Company |
Electrical/Electronic Manufacturing | Manufacturing | Panasonic |
Food Production | Manufacturing | Mondelez |
Glass, Ceramics & Concrete | Manufacturing | Guardian Industries |
Industrial Automation | Manufacturing | Rockwell Automation |
Machinery | Manufacturing | Lincoln Electric |
Mechanical or Industrial Engineering | Manufacturing | Emerson |
Mining & Metals | Manufacturing | US Steel Corporation |
Nanotechnology | Manufacturing | FEI Company |
Oil & Energy | Manufacturing | Chevron |
Packaging and Containers | Manufacturing | Avvery Denison |
Paper & Forest Products | Manufacturing | Domtar |
Plastics | Manufacturing | Poly One |
Railroad Manufacture | Manufacturing | Amsted Rail |
Renewables & Environment | Manufacturing | Solar City |
Shipbuilding | Manufacturing | Brusnwick Boat Group |
Textiles | Manufacturing | Shaw Industries |
Utilities | Manufacturing | EDF |
Animation | Media | Walt Disney |
Arts and Crafts | Media | British Society of Painters |
Broadcast Media | Media | iHeart Media |
Computer Games | Media | Rockstar Games |
Design | Media | Atkins |
Entertainment | Media | Universal |
Fine Art | Media | Colart |
Graphic Design | Media | Base Design |
Marketing and Advertising | Media | Starcom |
Media Production | Media | The Washington Post |
Motion Pictures and Film | Media | Pixar |
Newspapers | Media | The New York Times |
Online Media | Media | Dow Jones |
Performing Arts | Media | Royal Opera House |
Photography | Media | Getty Images |
Printing | Media | FedEx Office |
Public Relations and Communications | Media | Brunswick Group |
Publishing | Media | National Geographic |
Writing and Editing | Media | Dow Jones |
Fund-Raising | Non-Profit | World Vision USA |
International Affairs | Non-Profit | United Nations |
Nonprofit Organization Management | Non-Profit | Unicef |
Philanthropy | Non-Profit | Bill and Melinda Gates Foundation |
Think Tanks | Non-Profit | Lifeboat Foundation |
Gambling & Casinos | Recreation | Ceasars Enterntainment Corporation |
Hospitality | Recreation | Marriot |
Leisure, Travel & Tourism | Recreation | Hertz |
Libraries | Recreation | The British Library |
Museums and Institutions | Recreation | Natural History Museum |
Music | Recreation | Warner Music Group |
Recreational Facilities and Services | Recreation | Park City |
Restaurants | Recreation | McDonalds |
Sports | Recreation | NFL |
Civic & Social Organization | Services | British Red Cross |
Consumer Services | Services | Otis Elevators |
Environmental Services | Services | Waste Management |
Events Services | Services | Excel London |
Executive Office | Services | Fujifilm (entire group) |
Facilities Services | Services | Cintas |
Food & Beverages | Services | Pepsi |
Human Resources | Services | HR Certification Insitute |
Individual & Family Services | Services | United Response |
Information Services | Services | Nielsen |
Management Consulting | Services | Delloite |
Market Research | Services | Kantar |
Outsourcing/Offshoring | Services | Capita |
Professional Training & Coaching | Services | Disney Institute |
Program Development | Services | Child Fund International |
Religious Institutions | Services | The Church of Jesus Christ |
Security and Investigations | Services | G4S |
Staffing and Recruiting | Services | Kelly Services |
Translation and Localization | Services | Lionbridge |
Computer & Network Security | Tech | McAfee |
Computer Hardware | Tech | Western Digital |
Computer Networking | Tech | Cisco |
Computer Software | Tech | Microsoft |
Defense & Space | Tech | United States Airforce |
Information Technology and Services | Tech | IBM |
Internet | Tech | |
Semiconductors | Tech | Intel Corporation |
Telecommunications | Tech | Virgin Media |
Wireless | Tech | U.S Cellular |
Airlines/Aviation | Transport | American Airlines |
Logistics and Supply Chain | Transport | UPS |
Maritime | Transport | Associated British Ports |
Package/Freight Delivery | Transport | FedEx |
Transportation/Trucking/Railroad | Transport | Union Pacific Railroad |
Warehousing | Transport | ort Logistics Group |
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