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Data & Targeting
Use our Audience Builder to find and target the ideal audience for your campaign, or upload your own contacts to send your campaigns to.
Your data & targeting is an important feature in Outbase because this is where you determine who your campaigns will be sent to, by creating a group of contacts, which in Outbase are called Audiences.
Audiences can be created in one of two ways:
  • By searching and sourcing contact details from the Outbase Audience builder - our extensive professional profile database.
  • By uploading a CSV file of contact details sourced from your own database or from data supplied by third parties. We refer to these as file-based audiences.
There are no limits to the number of audiences you can create, and multiple audiences can be assigned to your campaigns, so you can use one or both options.
Creating your first audience, or nd some help with creating a new audience? The Audiences section of Getting Started guides you through the steps using the Audience builder, or adding your own file-based audience in a few quick and easy steps!
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